Their Challenge.
I Do Tipis had no effective landing page infrastructure to support paid traffic. Initial campaigns were launched but underperformed due to poor conversion pathways and weak on-page structure. Clicks weren't converting, and spend was being wasted against a page that wasn't built to sell.
The brand needed a scalable acquisition system — not just better ads, but the conversion architecture to make paid traffic actually work.
Our Approach.
Landing Page Built From Scratch
We built a landing page from zero, designed specifically for conversion. Structure, messaging, and user flow were all built around buyer intent — meeting prospective couples at the right moment with the right information.
Data-Led Rebuild
An initial campaign was launched to gather real performance data, despite the underperformance. Using this data, the landing page was rebuilt with improved structure, sharper messaging, and a user flow aligned to how buyers actually make decisions.
Paid Ads + Conversion System
Once the landing page was rebuilt, paid campaigns were relaunched against a conversion-optimised destination. The result was a scalable acquisition system combining targeted ads with a page that could actually convert the traffic.
The Results.
- →£487 ad spend generated £110,000 in pipeline opportunities
- →Clear validation of landing page impact on paid performance
- →Established a scalable acquisition system combining ads and conversion-optimised pages
The Impact.
The I Do Tipis result demonstrates one of the most important truths in paid marketing: ads don't underperform, landing pages do. By fixing the conversion architecture first and letting data drive the rebuild, ThumbStop Social turned a failing campaign into a pipeline machine — with a return that speaks for itself.
Gallery.
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