Their Challenge.
I Do Tipis hires tipis for weddings, parties and events. They needed a steady flow of enquiries from couples and event clients, and the tools to turn those enquiries into bookings.
The old website wasn't built to convert, there was no email follow-up, and nothing to hand a couple who wanted the full picture. We set out to fix all of it in one season.
Our Approach.
Website Rebuilt
We rebuilt the I Do Tipis website from the ground up, then refined it over four rounds of revisions. Each round tightened the pages, layouts and enquiry journey. The site brought in 63 enquiries.
Five Meta Campaigns
We ran lead generation campaigns across weddings, general events and the Mini Nimbus. Weddings April 2026 was the standout, with 411 leads at £5.28 each. Across all five campaigns, Meta tracked 422 leads and appointments from around £2,920 of spend.
Email and Brochures
We set up an email platform from scratch, with subscriber lists and automated sequences that nurture each enquiry towards a booking. We also designed two branded brochures, giving couples and event clients a clear overview of the offer.
The Results.
- →£3.7m wedding pipeline from £2,920 of ad spend, a 1,270x return
- →422 tracked leads and appointments from five Meta campaigns
- →411 leads from the Weddings April 2026 campaign at £5.28 each
- →63 enquiries through the rebuilt website
- →Email automations that keep running without further input
- →Two signed-off brochures, ready to send and print
The Impact.
A wedding at I Do Tipis starts at £9,000, so 413 wedding leads add up to £3.7m in pipeline, and up to £5m at the top price. In one season I Do Tipis gained a rebuilt website, a working email system, two brochures and paid social that delivers leads at scale. The true lead count is higher than Meta shows, as more enquiries came in through the email platform. Spring is when wedding enquiries respond best, and everything is in place to pick up again before the next peak.
Gallery.
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