Their Challenge.
XCommNet, a leader in remote connectivity solutions, needed to turn technical expertise into engaging, relatable content for key decision-makers. Despite powering critical operations across sectors like energy, security, and construction, their LinkedIn presence lacked consistency and reach. They wanted to showcase their innovation while building credibility and trust online.
Our Approach.
Simplifying the Complex
We transformed technical topics, such as SD-WAN and 5G connectivity, into benefit-driven stories that focused on real business challenges and outcomes.
Multi-Format Content
A balanced mix of in-house filmed videos, engaging piece-to-camera clips, and targeted blog writing ensured variety and depth, positioning XCommNet as both expert and approachable.
Consistency & Conversation
Regular, problem-solving posts replaced one-off updates, helping XCommNet spark meaningful engagement and community interaction.
The Results.
- →New Followers Gained: +200%
- →Impressions: +263%
- →Post Engagement Rate: +107%
- →Click-Through Rate (CTR): +86%
- →Reactions: +267%
- →Unique Visitors: +224%
- →Page Views: +205%
The Impact.
Through a mix of human-led video, strong storytelling, and strategic copywriting, ThumbStop Social turned XCommNet's LinkedIn from a technical feed into a dynamic, trusted voice within its industry, translating expertise into authority and engagement into opportunity.
Gallery.
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