
MRSS Case Study.
Their Problem:
MR Scaffolding Services (MRSS), with a broad footprint across South England, faced a unique problem. How do you make scaffolding - something most consider dull - engaging and interesting to create a vibrant industry community?
Our Solution:
We took on the challenge with creativity and innovation. Over a long period, we produced over 1500 diverse pieces of engaging content - photographs, videos, and drone footage that changed the narrative of scaffolding:
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Art in Angles: By capturing artistic angles of scaffolding structures, we highlighted their architectural elegance, turning mundane into intriguing.
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Seeing the team: Photos of the dynamic MRSS team in action added a human touch to the brand, showcasing the hard work behind every project.
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Reaching new heights: Using drones, we showcased the grand scale of MRSS's projects, emphasizing the complexity and beauty of scaffolding.
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Making the case: With case study videos, we narrated the transformation stories of MRSS projects, displaying the impact of their services.
The Impact:
The results were outstanding. The narrative we created made scaffolding interesting, amplifying MRSS's brand image and fostering a community within the industry. We not only made scaffolding engaging but also highlighted MRSS's quality service. This transformation demonstrates the power of creative content in reshaping perceptions and adding value to a brand, even in less appealing industries.
1500+
Pieces of content
35+
Individual sites captured
Net Positive
Community interaction
Over 18 Months
Project duration