XCommNet Case Study: Technical Excellence Made Easy.

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​Their Challenge:
XCommNet, a leader in remote connectivity solutions, needed to turn technical expertise into engaging, relatable content for key decision-makers. Despite powering critical operations across sectors like energy, security, and construction, their LinkedIn presence lacked consistency and reach. They wanted to showcase their innovation while building credibility and trust online.

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Our Approach:
In October 2024, we partnered with ThumbStop Social to develop a streamlined LinkedIn strategy centred on storytelling, clarity, and data-driven improvement.

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1. Simplifying the Complex:
   We transformed technical topics, such as SD-WAN and 5G connectivity, into benefit-driven stories that focused on real business challenges and outcomes.
    

2. Multi-Format Content:
   A balanced mix of in-house filmed videos, engaging piece-to-camera clips, and targeted blog writing ensured variety and depth, positioning XCommNet as both expert and approachable.
    

3. Consistency & Conversation:
   Regular, problem-solving posts replaced one-off updates, helping XCommNet spark meaningful engagement and community interaction.

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The Results:
Within 1 campaign:​

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• New Followers Gained: +200%

• Impressions: +263%

• Post Engagement Rate: +107%

• Click-Through Rate (CTR): +86%

• Reactions: +267%

• Unique Visitors: +224%

• Page Views: +205%

 

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The Impact:
Through a mix of human-led video, strong storytelling, and strategic copywriting, ThumbStop Social turned XCommNet’s LinkedIn from a technical feed into a dynamic, trusted voice within its industry, translating expertise into authority and engagement into opportunity.